Malus : A genus of between 30 to 45 species of small deciduous apple trees or shrubs in the family Rosaceae, included the domesticated orchard apple, crabapples, and wild apple.
See also, Malus: A quarterly zine exploring the philosophical and cultural underpinnings of American cider.
Malus is made by and for true believers and devotees of American cider—cidermakers, orchardists, and evangelists who believe cider is not solely a beverage, but also an art form, a community service, and a way of connecting to nature.
While there will be occasional web postings, Malus is first and foremost an ad-free, text-heavy, quarterly print publication. This format allows readers to spend quality time with the works, without all the distractions inherent to our social media–fueled and clickbait-driven lifestyle. You are more than just eyeballs, and a thousand words are sometimes worth more than any Instagrammed photo (especially here)!
Malus is published 4 times a year: Spring, Summer, Fall, and Winter.
The editor and publisher is Ellen Cavalli, a longtime book and magazine editor, cider evangelist, and co-founder of Sonoma County's Tilted Shed Ciderworks. She is based in Sebastopol, California.
Special thanks to Sabine Hrechdakian, Joy Doumis, and Darlene Hayes for their inspiration and assistance in the early stages of this project.
The image of blossoms is plate 5 from Familiar Wildflowers Figured and Described, by F. Edward Hulme, published in London in 1878. It is now in the public domain and archived with the University of California.
(Copyright notice: Collective works copyright by Malus-TM; creators retain copyrights of their individual works.)